SEO Interview Questions and Answers
SEO is an abbreviated form of “Search Engine Optimization”, it is a process of getting traffic from the “organic”, “free” and “natural” search results on search engines (Google, Bing, Yahoo, DuckDuckGo, WolframAlpha, etc.). It helps to ensure that a website is accessible to a search engine.
If you are looking for an SEO interview questions, you are in the right place. While finding a job with as much demand as SEO, respondents undergo evaluations that not only demonstrate their experience but also their capabilities in solving problems that search engines pose.
Advantages of SEO
- It targets quality traffic
- It gets more clicks than PPC
- It helps in PR
- Better Conversion Rates
- Build Brand Awareness
- It helps to increases sales and leads
- It helps to decrease your cost per acquisition
- It helps to increase our website referrals
Most Frequently Asked SEO Interview Questions
Long-tail keywords are the keywords that target a more specific audience. The main purpose of the long trail keyword is to increase the rank of a website in search engines. By using long trail keywords website owners can generate as much traffic as it is possible by ensuring that owners are giving a great chance to their blogs for reaching the target audience. Overall, long trail keywords are intended to be used for the purpose of increasing website ranking on search engines.
Chronical URLs are search engine friendly URLs that are used for duplicate content. For example, there is a number of websites which offer filter options like prices, colors, sizes, such type of websites used duplicate chronical URL with duplicate content. In fact, chronical URLs are also termed as preferred versions of a webpage.
Guest post is simply posting or publishing an article or blog as a guest on a third party website. The author can place links/keywords in the text and bio, pointing to a target website.
To check the keywords that you already have positioned on the search engine, you can use Google Analytics.
It is also likely that your competitors have already done all the keyword research work for you. So, you can research the keywords that rank and select the best ones.
If the different techniques used by the webmaster to achieve the objective conform to ethical and normative parameters of search engines it is called White Hat, and if not, it is defined as Black Hat
White Hat SEO: When we talk about White Hat SEO, they are strategies that use ethical methods with 'quality content' created, which provides added value to the user and, contains relevant keywords in addition to collaborations with opinion experts or influencers. Ads are also included to help promote a website.
The most used technique for White Hat SEO is On-Page SEO which means the compliance of the website with a set of standards that make it easier for the search engine algorithm to track, index and classify semantically.
Black Hat SEO: Black Hat is a strategy that seeks immediacy in results and uses techniques that challenge the rules and guidelines of search engines. SPAM in forums or blogs, hidden texts, paid links, disorder and nonsense keywords but that quickly monetize and break navigation of the user with constant links that are not related to the content are some examples. Although these techniques can be effective in the short term, they can be penalized in the long run and be banned from the search engine, which would have a negative effect on sales and brand recognition.
There is a number of ways which are used to improve the ranking of the website’s pages such as –
- By pushing relevant and quality empowered content (promotional and informative)
- By using target and commonly used keyword phrases
- By placing and embedding keyword in the website content
- By regularly updating the content
- By linking the website with the platform which possesses high traffic
- By using alt (alternative) tags or text descriptions
The definition of bounce rate is relatively simple to understand compared to other web analytics metrics. This does not mean that it is a superficial or unimportant fact since its analysis can reveal valuable insights.
The bounce rate offers information about the behavior of users of a website and shows their interaction on the page. Bouncing a web page consists of leaving it without interacting with the page in any way, such as writing a comment or clicking on a link. In other words, bouncing is about leaving the page before doing anything on it. The bounce rate is a parameter of Google Analytics to measure the interest of a website based on the visitor's circulation through it, at a higher bounce rate, less content visited, which means that another page similar to yours with less rate Bounce will be classified as better quality.
Rb = Tv/Te
Where Rb is bounce rate
Tv is a total one-page visit
Te is total entrance visits
The formula for calculating the bounce rate is quite clear and can be summed up in a simple equation: the number of users who leave the page after just seeing the landing page (the first page they see on the website) and who do not interact on it divided by the total users of the site. Therefore, if 40 users leave without taking any action on a page and we have 100 users in total, the bounce rate is 40%.
Here, you will find SEO analyst interview questions that will never be missing in the SEO interview. It is not an exam, but SEO is a variable discipline, so the applicant must be open-minded, innovative and acquainted with the search engine when conducting constant tests. Although it is not a profession that can be accredited to a particular career, the experience will be significant for the knowledge and work they accredit.
The questions seem easy because of how concrete they are. The answers will depend on you. Note that these SEO interview questions and answers are not comprehensive and do not go into details (meant for interviews only).