SEO Interview Questions and Answers

Last updated on Feb 07, 2024
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SEO Interview Questions

SEO is an abbreviated form of “Search Engine Optimization”, it is a process of getting traffic from the “organic”, “free” and “natural” search results on search engines (Google, Bing, Yahoo, DuckDuckGo, WolframAlpha, etc.). It helps to ensure that a website is accessible to a search engine.
If you are looking for an SEO interview questions, you are in the right place. While finding a job with as much demand as SEO, respondents undergo evaluations that not only demonstrate their experience but also their capabilities in solving problems that search engines pose.

Advantages of SEO

  • It targets quality traffic
  • It gets more clicks than PPC
  • It helps in PR
  • Better Conversion Rates
  • Build Brand Awareness
  • It helps to increases sales and leads
  • It helps to decrease your cost per acquisition
  • It helps to increase our website referrals

Most Frequently Asked SEO Interview Questions

Here in this article, we will be listing frequently asked SEO Interview Questions and Answers with the belief that they will be helpful for you to gain higher marks. Also, to let you know that this article has been written under the guidance of industry professionals and covered all the current competencies.

Q31. What is Alt Tag?
Answer

An alt tag provide text information of an image for search engines. It is also known as alt attribute in HTML image tag.

Example

SEO

Q32. What are robots.txt file?
Answer

The robots.txt file is the text file which tells the search engines which page on your website to crawl.

This is most popular SEO interview questions

Example

It Allow all web crawlers access to all content

User-agent: *

Disallow:

Q33. What is heading tag?
Answer

Heading tags are elements in the HTML code of your site that represent the headers on your page. Header tags have a descending hierarchy from <H1> (Header 1) to <H6> (Header 6) and can be used to indicate sections and subsections of a page. For example, you can use H2 tags for section titles and H3 for subsection titles.

Q34. What is Google Analytics?
Answer

Google analytics is the Google tool which is used to track the website statistic or traffic through SEO.

Q35. What is Content Marketing/Promotion?
Answer

Promoting your website content according to SEO on the internet is known as content marketing. Content marketing includes no grammar mistakes, using your keywords and its synonyms and in simple words user friendly.

Q36. What is Inter linking in SEO?
Answer

Linking your all website pages with each other pages is known as interlinking. It is a good practice for search engine optimizations as well as user-friendly.

They are hyperlinks between different pages within the same website. They have several functions such as helping to define a navigation architecture within a web, helping internet robots to discover and index the contents of the site and above all distribute the authority or link juice of each of the pages of the website. It becomes one of the best SEO interview questions for fresher asked.

Q37. What do you understand by a Top-Level Domain?
Answer

Top-level domain (TLD) is the last phrase of the domain name after the dot(.). TLD are .com, .net, co.uk and other similar extensions.

Q38. What is crawling and indexing?
Answer

Crawling is a process of accessing and fetching all the webpages of the website that are interconnected. This is basically a task that is performed by the software named as a crawler. This software is also termed as spiders or bots; they visit a website and send information to their respective parent website.

Indexing is also a process of creating indexing for all the accessed and fetched website pages and keeping them into the huge centralized or distributed database from where it can later be retrieved. In addition, Index is another name for the database which is used by a search engine.

Q39. How can I get Google to crawl my site?
Answer

To get Google quickly index a new website, we can use a Google tool:

Fill out the form to send the web to Google within the Google Search Console tool. It is an old Google form that we can fill out and tell you what our new website is:
https://www.google.com/webmasters/tools/submit-url?hl=en

In order to have access to this valuable form, we must create a Google Search Console account (formerly called Google Webmaster Tools). This tool is essential to have your page indexed since it allows us to be in contact with Google and improve our natural positioning in said search engine.

Q40. What is organic result and paid result?
Answer

Organic and paid are the two type of results that search engines paid-

Organic results

Organic results are a type of result that web page lists, which are highly relevant to the user’s search query. Organic search results are also termed as natural search results. It improves the ranking of the websites.

Paid results

Paid results are advertisements in which website owners pay for the purpose of improving the ranking power of the website on search engines by advertisements. The website owners pay for the web pages for certain keywords so that the website of the owner will acquire top-ranking positions on the search engine.

Here, you will find SEO analyst interview questions that will never be missing in the SEO interview. It is not an exam, but SEO is a variable discipline, so the applicant must be open-minded, innovative and acquainted with the search engine when conducting constant tests. Although it is not a profession that can be accredited to a particular career, the experience will be significant for the knowledge and work they accredit.

The questions seem easy because of how concrete they are. The answers will depend on you. Note that these SEO interview questions and answers are not comprehensive and do not go into details (meant for interviews only).

Reviewed and verified by Gautam Kumar
Gautam Kumar

Gautam Kumar is a highly accomplished digital marketing professional with a robust portfolio of over 30 projects, specializing in SEO and SMO. With a dedicated focus on enhancing brand visibility and ...