SEO Interview Questions and Answers
SEO is an abbreviated form of “Search Engine Optimization”, it is a process of getting traffic from the “organic”, “free” and “natural” search results on search engines (Google, Bing, Yahoo, DuckDuckGo, WolframAlpha, etc.). It helps to ensure that a website is accessible to a search engine.
If you are looking for an SEO interview questions, you are in the right place. While finding a job with as much demand as SEO, respondents undergo evaluations that not only demonstrate their experience but also their capabilities in solving problems that search engines pose.
Advantages of SEO
- It targets quality traffic
- It gets more clicks than PPC
- It helps in PR
- Better Conversion Rates
- Build Brand Awareness
- It helps to increases sales and leads
- It helps to decrease your cost per acquisition
- It helps to increase our website referrals
Most Frequently Asked SEO Interview Questions
In October 2015, Google unveiled its new algorithm called RankBrain, which uses artificial intelligence to filter the most relevant results and thus have a more exceptional ability to answer user questions.
Users no longer have to think with what words to perform the search. Actually, just talk directly with the machine. Therefore, in order for our content to position themselves better, they have to be answers to the problems of people written naturally.
The key is to write as if you were talking to someone in front of you, in a colloquial and clear way. RankBrain likes this content because it knows it is easier for most audiences to understand.
Research is a vital aspect that makes an SEO expert successful. Candidates should be researching for keywords at least once every three months for a particular domain. The keyword tool could be SEMRUsh or Google Keyword Planner or any of the most popular keyword tools, but it is important that you do this research because search volume results are updated in Google periodically.
LSI stands for Latent semantic indexing. It is basically a system through which search engines analyze the other words/ search queries people use surrounding a given topic. LSI keywords are words and phrases having a high degree of relevance to the original search term. Google's ever-changing dynamic algorithm analyses LSI Rankings on a website to help determine the content quality and relevance to a particular search term.
Search engines are websites or portal which give result for the user search terms or keywords. Top most search engines are Google, Yahoo, Bing, AltaVista and Ask.
The search terms or words which are searched by the users in search engines like Google, Yahoo and Bing are called keywords in SEO. There are two types of keywords, Primary keywords and Secondary keywords.
1. Primary Keywords
Single and double word keywords are known as primary keywords. For Example SEO, Online Shopping, Mobile Prices, etc.
2. Secondary Keywords
More than Single and double words keywords are known as Secondary Keywords. Sometimes they also are known as long-tail keywords. For Example Best Interview Questions, Best Interview Questions, Html Interview Questions, Php Interview Questions, etc.
The seo activities which are performed within the website is known as SEO op-page activities. Like Meta tags insertion, image insert, alt tags, content editing etc.
The activities which are performed on website urls without editing website is called SEO off-page activities. Like directory submissions, link building, social bookmarking submission, article submission etc.
The no. of times a specific word present within the webpage total content in known as keyword density.
For Example:
If a web page have 100 words content and your keyword present 4 times then the density is 4%.
In which page section of the website a word or keyword presence is called keyword prominence. Like header section, body section, footer section etc. Best section is header and body section.
The distance between a specific keyword within the set of content for a web page or you can say that after how many words the same keyword present again. The distance between the two same keywords should be 8 to 10 words.
For Example, Your keyword SEO occurs again after six words. (SEO is the way through which you promote your website. SEO makes your online presence.)
Here, you will find SEO analyst interview questions that will never be missing in the SEO interview. It is not an exam, but SEO is a variable discipline, so the applicant must be open-minded, innovative and acquainted with the search engine when conducting constant tests. Although it is not a profession that can be accredited to a particular career, the experience will be significant for the knowledge and work they accredit.
The questions seem easy because of how concrete they are. The answers will depend on you. Note that these SEO interview questions and answers are not comprehensive and do not go into details (meant for interviews only).