SEO Interview Questions and Answers
SEO is an abbreviated form of “Search Engine Optimization”, it is a process of getting traffic from the “organic”, “free” and “natural” search results on search engines (Google, Bing, Yahoo, DuckDuckGo, WolframAlpha, etc.). It helps to ensure that a website is accessible to a search engine.
If you are looking for an SEO interview questions, you are in the right place. While finding a job with as much demand as SEO, respondents undergo evaluations that not only demonstrate their experience but also their capabilities in solving problems that search engines pose.
Advantages of SEO
- It targets quality traffic
- It gets more clicks than PPC
- It helps in PR
- Better Conversion Rates
- Build Brand Awareness
- It helps to increases sales and leads
- It helps to decrease your cost per acquisition
- It helps to increase our website referrals
Most Frequently Asked SEO Interview Questions
Google Sandbox is basically a probation period for new domains and websites when they have pushed to the production/live stage. The bot analyses the Domain on various parameters and SEO executives should start link building only after completion of this time period, i.e 45-90 days.
Based on the webmaster’s requirements, each website could have different SEO tactics that would cover multiple aspects. As a thumb rule, SEO Experts should cover all these things in a basic SEO Audit to cover a wide range of webmasters such as:
- Tech Stack Analysis with Compatibility
- Accessibility and Indexability to Search Engines
- On-Page SEO analysis
- Content structure and analysis
- Metadata inspection
- Page / site structuring keeping UI/UX in mind
- Off-Page analysis including link building techniques
- Anchor text diversity in different Silo structures
- Referring domains
- Competitive analysis and keyword research
- SERP Rankings
DA is termed as Domain Authority, which is a search engine ranking score. In practice, it predicts the working performance of your website in investigating how well a website will rank on SERPs (Search Engine Result Pages).
While PA is Page authority which is used to predict how a webpage will rank of SERP.
Note: Reach of SEO Executive Interview Questions seems coverable when you have excellent sources to read.
The title tag should be 60 to 70 characters including space and for Meta description it should be 200 to 250 characters including space.
In this globalized and intricate generation of internet, there are many harmful or irrelevant sites that could have a negative impact on your site's SEO if it had a backlink from them. To restrict this, these links are Disavowed, i.e. remove as your site backlink.
To Disavow a link from your website:
- Go to Google Search Console and log in
- Under the dropdown menu, select the Domain for which you have to disavow links
- Click on “Disavow Links”
- Click “Choose File”
- Upload the list of URLs or domains you need to disavow in a .txt format
There are a number of factors which improve google search rank-
- The quality of content on your website
- The length of content that you are using for SEO
- The freshness, unique and interactive of your content
- By using backlinks
- By improving the computation speed for the webpage
The updates are changes and improvements that Google is doing overtime, to improve the criteria that determine the relevance of a site and also avoid the so-called Black Hat SEO (SEO techniques that violate the policies and conditions of use of the search engine).
The Hummingbird update allowed Google to make more natural and efficient interpretations of the intention behind each search, forcing website owners to create better quality content
The ultimate job of the algorithm is to facilitate access to quality information, that is, to help people find what they are looking for in the simplest way possible.
Pigeon is an update in the algorithm. It is aimed at increases the quality and security of local searches.
The Accelerated Mobile Pages (AMP) is the project implemented by Google that aims to improve the loading speed of web pages on mobile phones. Although users use smartphones to surf the internet, there are still pages that are not adapted to these types of devices.
If the pages are not adapted to mobile phones, the user's browsing experience decreases, especially when referring to the loading speed. For this reason, Google intends to make various solutions available to users to end this problem.
Note: These SEO interview questions and answers are a guide to a basic understanding. These are questions you must know the answer to before going on an interview.
Here, you will find SEO analyst interview questions that will never be missing in the SEO interview. It is not an exam, but SEO is a variable discipline, so the applicant must be open-minded, innovative and acquainted with the search engine when conducting constant tests. Although it is not a profession that can be accredited to a particular career, the experience will be significant for the knowledge and work they accredit.
The questions seem easy because of how concrete they are. The answers will depend on you. Note that these SEO interview questions and answers are not comprehensive and do not go into details (meant for interviews only).