SEO Interview Questions and Answers

Promoting your website or business on the search engines like Google, Yahoo and Bing are called Search engine optimization (SEO). SEO is an abbreviated form of “Search Engine Optimization”, it is a process of getting traffic from the “organic”, “free” and “natural” search results on search engines (Google, Bing, Yahoo, DuckDuckGo, WolframAlpha, etc.). It helps to ensure that a website is accessible to a search engine. There are various SEO techniques named Audit Your Site Framework, Data search via a keyword, Implement Latent Semantic Indexing, and Double your infographic Power, etc.

SEO interview questions for 3 years experienced or freshers are available here at this platform. So, no need to search for different sources.

Based on the working activities, there are 2 types of SEO, i.e. On-Page and Off-Page SEO.

While On-Page refers to modifications and enhancements made on the landing page, Off-page consists of link building activities in accordance with relevant content on various platforms.

Cross-linking is a white-hat SEO strategy to improve rankings by passing link juice between 2 websites through reciprocal links and inbound links.

Cross-linking is used mainly to increase Domain Authority by maintaining high-quality links on 2 websites on a given topic.

Rich snippets are a special form of results found in Google’s Search Engine which is basically a form of Structured Data. Rich snippets do not affect the website's ranking directly. However, presenting the data in an organized tabular form, which is easy for the bot to understand quickly is the main factor that results in better rankings in the long run while also improving your Page Rank.

In October 2019, Google announced that Broad Core Update shall become more frequent since 2020. It is basically an important update which can directly impact search visibility and rankings to a number of websites. Each time such an update is rolled out, (one in Nov 2019 and one in Jan 2020) Google updates rankings on websites based on its fundamental rule, i.e. E-A-T (Expertise, Authoritativeness, and Trustworthiness).

A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:

• Cloaking and/or Sneaky Redirects
• Hidden Text
• Keyword Stuffing
• Pure Spam
• Spammy Structured Markup
• Thin Content With Little or No Actual Value
• Unnatural Inbound and/or External Links

Cloaking is a Black Hat SEO method in which content presented to the user’s web browser and search engine bot are different. The content meant for the search engine bots is filled with keywords and the user content is normal, in accordance to best SEO practices. This is done by delivering content based on IP addresses or User-Agent HTTP header of user request page.

Note: The following SEO interview questions are a guide to a basic understanding of the subject. Must read for Engineers switching to SEO.

It is the Google tool which is used to control your website errors, measure performance even also control your website presence in search result.

Having quality content is the most important aspect of SEO along with creating high-quality backlinks that pass on good link juice. In terms of SEO, quality is always given more authority than quantity.

BERT(Bidirectional Encoder Representations from Transformers) is a vital algorithm update rolled out by Google on 25th October 2019. This update equips the Search Engine Spider with a Deep Learning Algorithm related to natural language processing. It helps a machine to understand a sentence as a human would, including the nuances in the context.