Search Engine Marketing Interview Questions and Answers
Most Frequently Asked Search Engine Marketing Interview Questions
Q21. Have you ever created any Adwords Campaign?
Answer
Yes, I have created the Adwords Campaign. Here are the step to create a campaign:-
- Prepare a root keywords list
- Check the keywords Presence whether they are long-tail or short-tail
- Check for the negative and positive keywords.
- Ensure daily budget
- Check the presence of the keyword in Ad Copy
- For services, it is RSA(Responsive Search Ad), and for product and brand it is RDA(Responsive Display Ad)
Q22. Explain, How Google auction work?
Answer
Google auction is actually a process which occurs with each and every google search to choose which ads will come for a particular search and in which order they will display on the google page.
How does it work?
- When somebody searches anything, then the Google Ads system look out for all the ads whose keywords match the term asked.
- Now from those selected ads, the Google Ads system discard the ads which are not eligible such as the ads which target any other country or the ads which are rejected because of the policy violation.
- Then out of the remaining ads, only those ads are selected who have a high Ad Rank.
Q23. What options cannot be changed after creating Google AdWords Account?
Answer
Time zone and currency settings options cannot be changed after creating a Google AdWords Account. Advertisers have to extremely alert while creating the account as Time zone ¤cy are actually used to determine how they are billed.