There are numerous factors which combine together to affect the quality score of your Landing Page. Some of the major factors are mentioned below:

  • The relevance of keywords to your ad group
  • Click-Through Rate (CTR), optimum should be between 1-5%
  • The quality of your landing page like responsive, page load time and other On-Page SEO factors
  • The relevance of the text in your ad
  • User experience, how the flow is maintained between sections of a page
  • Your historical performance in AdWords
BY Best Interview Question ON 26 Jan 2020