E-commerce sales can be tracked using Google Analytics by using Google Analytics’ Goal Funnel feature. This feature is widely used to monitor the general achievement of e-commerce activities of a particular website. Goal Funnel feature enables the website marketers and managers to directly access the individual Shopping Basket Exchanges and can also help them to track various sales conversions and other related goals.

There are certain steps that should be opted for the same :
  • Step 1: Install Google Analytics for your e-commerce website. Sign up with verified details.
  • Step 2: After the installation of the Pixel, go back to the Google Analytics option. There is an admin panel where the option “Ecommerce settings” is present.
  • Step 3: Click the Ecommerce tracking as “ON”. There are more advanced features present such as Related products or Enhanced Ecommerce Reporting. These options can also be turned on according to the preferences.
BY Best Interview Question ON 13 Oct 2019