Marketing Interview Questions and Answers

If in your career you have previously worked with the sales team then say yes, I have worked with the sales team closely, Challenges faced are mainly like:

• generating quality leads
• trust-building challenges with clients or customers
• instant rejection from the leads without listening to our agenda
• keep yourself updated as the competition in the market is very high
• having a good customer relation after selling anything.

They were very useful for my learning, as I learned how to manage the leads and how to build trust with the customer and how to work as a team for growth, they are going to be very useful for my career.

If you haven't worked with the Sales team, you can simply say "No" by being truthful.

It's difficult to assign a price to a brand, but regardless of how intangible brand equity could seem, a robust brand reaps considerable business benefits from:

• Awareness
• Credibility
• Reputation
• Customer satisfaction

• Learn from big brands in your field, follow their trends
• Attend seminars and learn from thought leaders in your field
• Use your smartphone to subscribe to various marketing sites
• Incorporate reading books related to your field in daily life
• Join groups on social media like Facebook, Instagram

My personal experience was learning to work with different people having different viewpoints and managing all of them at one time as a team to complete our work within the stipulated time. Challenges do come in our way to manage a team & it can be like:

• Lack of trust. Trust is crucial to teamwork, and it starts with people knowing one another.
• Conflict and tension.
• Not sharing information.
• No long-term thinking.

• Look for online job seekers on sites like fiver, freelance, to do tasks like creating ads or posters.
• Stay active on social media as it is free to use that will help you in your reduced budget
• Nowadays, people prefer more to watch a video than reading, and it's useful, you can make videos of the product and distribute it through social media.
• Stop following up on those leads who are not interested.

Marketing and sales relationships are significant for the company to grow.

• Market people generate leads for the company. They do it by various acts like creating a marketing survey, collecting information about customer's needs whereas the sales team will follow the leads which are generated by the marketing team and close them.
• The marketing team creates ads through print or digital means and the sales team use those ads in selling

• (ROI) Return on Investment - return should always be higher than Investment for sufficient growth
• Cost-effective leads generation - try to find leads in a cost-effective manner
• Customer retention - always work to retain customers
• The rate at which lead is generated - try to find max leads whenever you set up a seminar or marketing event

CRM - Customer relationship management; this approach is used by a company to administer its communication with existing and probable customers. This approach includes data analysis about customer's history with a company to improve business relationships with customers. Mainly, it covers sales, marketing & service & this approach helps in focusing on customer retention and ultimately driving sales growth.